About us
Our story
I used to work in a dog-friendly shared office where colleagues often brought their furry companions. During that time, I became completely obsessed with dogs without even realizing why. Looking back, I now understand—dogs are truly angels. Whenever I felt overwhelmed or drained at work, just seeing them lifted my spirits. Their presence was healing, and playing with them made everything feel lighter.
One day, while walking down the street, I saw a woman with a white cane making her way slowly across the road. I instinctively stopped to watch. As she walked, she suddenly bumped into a bus stop sign. The impact looked painful, but what struck me even more was how she barely reacted—almost as if she had grown used to these constant obstacles. In that moment, I realized how helpless she must feel navigating the world without sight.
Not long after, on my way home from work, I stumbled upon a festival with food stalls and music. One stall caught my eye—it had a poster of a dog.
As I walked closer, I discovered it was a guide dog charity. I learned about their incredible work and the dedication required to train just one guide dog. Right then, I made a decision that changed everything—I sponsored a newborn guide dog named Doris, a beautiful Golden Retriever-Labrador mix. Little did I know that Doris would later become the inspiration behind my brand logo.
Doris is lucky—she was chosen to bring independence and joy to someone’s life. But she is also unlucky—because the person she will guide has lost something most of us take for granted.
Even during my career gap, I never stopped my 24-month sponsorship. Instead, I looked for ways to do even more. That’s how this brand was born.